3-year TCO
Bitrix24 seats × 36 mo + apps vs 200,000 ₽ build — custom often wins as team grows.
CRM · compare · Bitrix
Custom CRM or Bitrix24: what to choose
I compare boxed CRM (Bitrix24, amoCRM, Salesforce) vs custom build — when SaaS wins early, when you need your own system for rental, B2B, and 1C. Honest TCO numbers from Royal Rental, DryRent, and 130+ projects. Fullstack Vladislav Kompaniec.
from 200,000 ₽ / project
Custom CRM build — 15–25 days, from 200,000 ₽ when SaaS fails.
Why compare before choosing
Wrong CRM costs months of migration and per-seat fees. Compare upfront.
Rental/event
Royal Rental / DryRent quotes and kits don't fit generic pipelines.
1C native
Custom exchange vs SaaS middleware limits.
Data/compliance
Your domain, your server — easier compliance story.
Custom MVP speed
15–25 days — not a year. SaaS faster day 1, lower ceiling.
130+ projects
Vladislav Kompaniec — migrations and custom. Honest advice.
Custom CRM vs Bitrix24: numbers
Three-year TCO often decides before UI preference.
Bitrix/amo win at 3–5 reps and typical sales. Growth adds seats, apps, integrator costs.
Custom from 200,000 ₽ — capex vs opex; no per-seat at 20 reps.
Custom triggers: rental projects, deep 1C, unique B2B, compliance, 10+ users.
Vladislav Kompaniec — honest compare on first call.
Comparison: SaaS vs custom CRM
8 key criteria — objectively, with numbers from Royal Rental, DryRent, and 130+ projects.
Bitrix24: start
Sign up in an hour — fast for 1–3 reps. Free tiers limited but POC works.
Bitrix24: growth TCO
10+ users + marketplace — 150–400k ₽/year. Over 3 years can exceed custom build.
amoCRM
Strong for simple sales in RU. Weak for rental kits without hacks.
Custom: start
200,000 ₽+, 15–25 days to MVP. Needs process brief — day 30 is your playbook.
Custom: growth
No per-seat. 20 reps = 0 license/mo. Changes in days not vendor roadmap.
1C integrations
Custom: your config. Bitrix module — edge cases still custom.
Rental/event
Royal Rental project card native vs SaaS field hacks.
When to choose
SaaS: typical sales, <5 users. Custom: rental, B2B, 1C, 10+ users.
Who it's for
After compare — you'll know if custom brief is next.
Rental
Custom.
10+ reps
TCO custom.
1C core
Deep sync.
Unique pipeline
Custom.
Startup <5
Maybe SaaS.
Migration
Import help.
What we need
If custom: 15–25 days, from 200,000 ₽ after brief.
-
Pain
SaaS breaks.
-
Users
Now and growth.
-
Process
Rough pipeline.
-
1C
Config.
-
Integrations
Must list.
-
Deadline
Go-live.
FAQ
Start Bitrix then custom?
Migration costs. If you know rental/B2B needs — consider custom early.
Custom CRM cost?
From 200,000 ₽, 15–25 days. Vladislav Kompaniec fixed after brief.
Bitrix marketplace enough?
Comms often yes. Rental/WMS/custom 1C — usually no.
amo vs Bitrix?
amo simpler sales. Both weak on Royal Rental project without hacks.
Compare consult?
First call — honest if SaaS is enough.
Order custom CRM
If SaaS fails — from 200,000 ₽, 15–25 days.
Get in touch
Pick a channel — I usually reply within a day.