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Telegram bot · automation
Telegram bots: types, use cases and custom development
What bots exist, why businesses need them, how to connect payments and CRM — and how to ship a bot from a simple funnel to a store and AI support.
from 25,000 ₽ / project
Same “from” price as on the homepage. Launch — from 1–4 days. Depends on flows, payments, integrations and Mini App.
Why businesses use Telegram bots
Telegram is where your customer already is. A bot responds instantly, captures leads and sells 24/7 without an operator.
Routine automation
Booking, order status, reminders, documents — no Excel and “call back tomorrow”.
Sales in messenger
Catalog, cart, payment and confirmation where users already chat.
Cheaper than an app
Many tasks are covered by a bot and Mini App without App Store development.
CRM integration
Leads go straight to CRM, sheets or ERP with source, UTM and chat history.
Broadcasts & retention
Segmented messages, promos and triggers — bring users back without spam.
Types of Telegram bots
One bot — one main job. Often several scenarios are combined in one product.
Informational
FAQ, menu, links, docs, schedule — a static site inside chat.
Lead & request bot
Quiz, brief, price estimate, contacts — lead to CRM or email.
Support & tickets
Requests, categories, SLA, escalation to operator, knowledge base.
Booking
Slots, calendar, reminders, cancellation — services, clinics, events, rental.
Shop & payments
Catalog, cart, card payment, order status, receipts — full sales in Telegram.
Notifications & alerts
Order, delivery, payment and event status — push from your system.
Internal corporate
IT/HR requests, approvals, reports, access — team automation.
AI assistant
Knowledge-base answers, RAG, GPT — first line with handoff to human.
Mini App (Web App)
Full UI inside Telegram: forms, catalog, account without installing an app.
Admin & moderation
Content, users, broadcasts and stats via panel or commands.
What it works for
From local services to e-commerce and B2B — the bot adapts to your process.
Services & booking
Salons, clinics, tutors, craftsmen — booking, prepay, reminders.
E-commerce & delivery
Order, pay, track, repeat purchases and promos.
Real estate & rental
Listings, requests, viewings, documents — fewer phone calls.
Education
Courses, materials, homework, module payments, student support.
Events & rental
Equipment booking, quotes, statuses, manager chat.
B2B & wholesale
Price lists, orders, reconciliations, partner notifications — closed bot.
Payment integration in Telegram bots
Accepting payments is key for stores and paid services. I pick the scheme for your legal entity and volume.
YooKassa
Cards, SberPay, YooMoney, FPS — popular in RU. Pay via link or embedded flow, payment webhooks.
CloudPayments
Recurring payments, subscriptions, Apple Pay / Google Pay — good for SaaS.
Telegram Payments
Native in-messenger payments via Telegram provider — fast UX when available in your region.
FPS & invoices
Invoices, QR payment, receipt verification — for B2B and large checks.
Subscriptions & plans
One-time, monthly and package billing — content access, PRO features, broadcasts.
Fiscal receipts
Online cash register integration when required — compliant sales.
What you need to start
Minimum brief for timeline and cost estimate.
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Bot goal
Leads, sales, support, notifications — one success metric.
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Dialog flow
Menu branches, questions, copy, order of user prompts.
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Integrations
CRM, Sheets, ERP, site, warehouse API — where data goes and status comes from.
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Payments
Needed or not, provider, payment types, refunds, subscriptions.
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Admin
Who edits copy, views leads, sends broadcasts — web panel or bot commands.
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Brand & content
Tone, logo, media, legal texts — terms, privacy, consents.
Technical aspects
What professional development includes — a maintainable product, not a one-off script.
Webhook & Bot API
Stable server, queues, update handling, Telegram rate limits — no lost messages.
Database
Users, dialog state, orders, payments — persisted and recoverable.
Admin panel
Leads, stats, broadcasts, content edits without a developer.
Security
Webhook verification, admin rights, logging, anti-flood and abuse protection.
Analytics
Funnel, conversion, sources, UTM — know what works.
Mini App & deep links
Web App in Telegram, links from site and ads with tracking.
Multilingual
RU / EN and more if audience is not local only.
Support & iterations
Deploy, monitoring, backups and improvements from feedback.
Development process
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01
Brief & prototype
Flows, copy, integration map — MVP agreed in 1–2 calls.
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02
MVP build
Bot, DB, admin, key branches — first testable loop.
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03
Payments & integrations
YooKassa / CloudPayments, CRM, notifications, test payments.
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04
Test & launch
Flow QA, load check, team training, bot go-live.
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05
Growth
New branches, broadcasts, AI, Mini App — by metrics and business needs.
FAQ
How much does a Telegram bot cost?
From 25,000 ₽ per project — as on the homepage. Simple lead bot is near minimum; shop with payments, CRM and admin costs more. Fixed quote after brief.
How fast can you launch?
Simple bot — 1–4 days. With payments, CRM and admin — usually 1–4 days with a clear spec; complex flows take a bit longer, but not “months”.
Can the bot accept payments?
Yes. YooKassa, CloudPayments, Telegram Payments and more. Webhooks, order status and fiscal receipts if needed.
Do I need a server?
Yes — webhook requires HTTPS. I deploy on yours or help with VPS/cloud and monitoring.
Will the bot replace managers?
It handles routine and first line. Complex cases go to a human with full chat history.
Order Telegram bot development
Describe your task — I’ll reply with timeline, stack and cost. From 25,000 ₽.
Get in touch
Pick a channel — I usually reply within a day.