Two models
Boards launch faster; marketplaces monetize via commission but need payments and disputes.
- Board: SEO, high-touch sales
- Marketplace: split pay, logistics
Classifieds monetization
Boards earn from boosted listings, seller subscriptions and ads. Marketplaces earn from GMV commission, payment spread and delivery. Usede.ru started with visibility packages and verification — simpler legally without checkout.
Moderation and trust
- Duplicate detection by photo and text hash
- Phone and business verification tiers
- Report listing in one tap
- Moderator queue with SLA
Vertical SEO landings by city and category are moat against horizontal giants. Supply-side onboarding is often harder than demand — invest in moderator tools early.