Your traffic & database
Users, listings and deal history stay with you — not on a third-party marketplace.
Classifieds · fullstack
Why you need a classifieds platform and how to build one
Business goals, features, stages and cost — how to ship an Avito-level platform for your niche: rental, services, goods, B2B or local market.
from 380,000 ₽ / project
Same “from” price as on the homepage. MVP — typically 25–40 days. Exact quote after brief and integrations.
Why businesses build their own classifieds
Site builders limit logic. A custom platform is your product, your rules and monetization.
Niche without mass-market noise
Vertical boards for rental, events, auto, real estate or B2B beat generic giants in a focused segment.
Monetization your way
Boost, PRO accounts, subscriptions, transaction fees, ads — tuned to your P&L.
Integrations
CRM, ERP, payments, Telegram, SMS, analytics, partner API — built for your workflow.
SEO & brand
Every listing and category is indexable. Your domain, URL structure and content drive organic growth.
Control & moderation
Your publishing rules, anti-fraud, seller verification and admin — no third-party policy risk.
What it works for
Classifieds are not only buy & sell — they are service marketplaces, rental and B2B catalogs.
Rental & hire
Equipment, transport, event gear — like Usede.ru for rental companies and agencies.
Services & pros
Repairs, construction, beauty, IT, education — directories with reviews and leads.
B2B market
Closed platform for dealers and suppliers — roles, price lists and documents.
Local marketplace
City, district, campus — geo listings with community moderation.
Collectibles & niches
Coins, antiques, cars, property — rare filters and expert moderation.
Internal company board
Resource sharing, employee listings, internal rental — corporate classifieds.
What you need to start development
Clear inputs mean faster kickoff and accurate estimates.
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Niche & audience
Who posts, who searches, geography, languages, B2C or B2B.
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Listing types
Goods, services, rental, jobs — card fields, categories, required attributes.
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Monetization
Free, freemium, subscription, commission, ads — affects billing and cabinets.
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User roles
Guest, seller, buyer, moderator, admin — permissions and flows.
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Integrations
Payments, SMS, email, CRM, ERP, maps, Telegram — list upfront.
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Design & references
Examples you like, brand book or trust us for UI from scratch.
Key development aspects
Modules I design and ship end to end for a production classifieds platform.
Catalog & listing card
Categories, attributes, media, drafts, expiry, status active/sold/removed.
Search & filters
Full-text search, facets, sorting, saved searches, new-listing alerts.
User cabinets
Profile, my listings, favorites, messages, history, balance, plans.
Communications
In-app chat, leads, masked calls, email, push and Telegram notifications.
Moderation & safety
Moderation queue, reports, anti-spam, CAPTCHA, phone and ID verification.
Payments & plans
Paid placement, boost, PRO packs, subscriptions, transaction history.
Admin panel
Users, listings, categories, finance, stats, SEO fields, banners, settings.
SEO & performance
Clean URLs, sitemap, schema markup, lazy-load, cache, mobile, Core Web Vitals.
Development process
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01
Brief & prototype
Call, scenario map, category tree, wireframes of key screens.
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02
Architecture & design
Database, API, UI kit, responsive layouts, approval.
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03
MVP build
Catalog, publish, search, cabinet, moderation — first working loop.
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04
Integrations & QA
Payments, notifications, load and UX testing, fixes.
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05
Launch & support
Deploy, SEO, monitoring, admin training, metric-driven iterations.
Case study
Usede.ru
Classifieds for rental companies and event agencies — equipment hire. I am co-owner and developer: catalog, filters, cabinets and rental-specific logic.
Open Usede.ru
FAQ
How much does a classifieds platform cost?
From 380,000 ₽ per project on the homepage. Final price depends on modules, integrations, design and mobile apps. Fixed quote after the brief.
Custom vs site builder?
Builders are faster to start but limit logic, SEO, integrations and scale. Your platform is a business asset you control.
How long does development take?
MVP with catalog, publish, search and cabinet — typically 25–40 days. Heaviest project type; extra modules ship in phases — no “months of waiting”.
Do I need a mobile app?
Responsive web + PWA is enough at launch. Native iOS/Android makes sense with large audience and push needs — I build those too.
Do you handle SEO?
Yes: URL semantics, sitemap, meta tags, Schema.org, speed and mobile layout from day one.
Order classifieds development
Describe your niche and task — I’ll reply with timeline, stack and cost. From 380,000 ₽ per project.
Get in touch
Pick a channel — I usually reply within a day.